The Pulse: Extend Your Promotions
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.
How News/Talk Radio Can Leverage Renewed Interest in the Format to Sales and Ratings Success
How are we working every day to build brand loyalty from our listeners so that they feel like they need us to be a part of their daily lives and routines?
Audacy Begins Round Of Layoffs Affecting Radio Stations Nationwide
"Audacy is announcing these cuts just under six months removed from emerging from Chapter 11 bankruptcy."
The 2025 BSM Summit Welcomes ESPN President of Content, Burke Magnus
"The Keynote Conversation with Burke Magnus will take place inside the MCA on Thursday May 8, 2025 from 11:40a-12:15p."
iHeartMedia is About to Miss the Boat on Video Podcasting Unless Bob Pittman Changes Course
The game is changing. Strike that, the game has changed. So why is Bob Pittman dragging his feet?
It’s Not About Politics Affecting Music Radio, It’s About Authenticity
"If there is a major political story or event, should it be addressed? Yes. It’s inauthentic not to."
Promo Meeting: Take Me Backstage T-Shirts And A Risque Keychain
What is the most asked question at a remote or an appearance? Most of the time it is, “Do you have any t-shirts?”
Lindsay Davenport is an ‘Ace’ For Tennis Channel
"As a player and broadcaster, Davenport has always been known for her attention to detail."
The Lesson Dan Bongino Taught News/Talk Radio Leaders The Hard Way
Bongino’s exit will create ratings and revenue headwinds for many in our industry. If you are hiring a new host, are they there for themselves or for the station?
It’s Time To Replace ‘OK Boomer’ With ‘Thank You Boomer’
“Ok Boomer,” which is a blatantly dismissive response to one’s opinions or comments that younger people perceive as out-of-touch.
