Should News/Talk Radio Reevaluate the Value of Listener Phone Calls?
One of radio’s competitive advantages over a podcast is its ability to be live and react in real time. The medium needs to use that to its advantage.
New Country Music Deserves All Day Rotation
Making new music discoveries should be an essential part of your music strategy. Adding and playing a song seven times a week overnight isn’t music discovery.
The Girls Have Arrived For The Rock Radio Party
One factor that stands out so positively in the Rock genre is that the ladies are truly legit; they always have been, and they must be.
Why the Rest of the News Media Should Follow the Associated Press and Stand Up to President Trump
Assigning seats by who you think will not ask tough questions defeats the purpose.
March Madness Was One Shining Moment Despite Issues With the Sport
"Watching these driven players go all out, fighting for loose balls, and just plain hustling was quite scintillating. That, despite any outside changes, is the true purity of the game"
Media Sales and the Double-Edged Sword of Schedule Flexibility
The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.
There Are Better Presidential Sports Media Options Than Stephen A. Smith
"Is there a needle in the sports media haystack that could find a way to win over the American populace and lead our country to greater days ahead?
Is the Future of Evening Newscasts at ABC News, CBS News, and NBC News A Rosy Picture?
Many TV executives believe streaming is the answer. But that, especially for the old-fashioned evening news, means they’re competing for mindshare with Netflix, Amazon Prime, Apple TV, and so on.
It’s Time For Your Hot AC Spring Cleaning
This week let’s review some of the key points to ensuring your ship has all its engines in tune!
The Podcast: Competition or Urban Radio’s Play Cousin
Podcasts provide valuable content for social media, opening the door for additional revenue opportunities through sponsorships and added-value promotions.
