News/Talk Radio Has a ‘Boy Who Cried Wolf’ Problem
Say what you mean. Mean what you say. If you don't do that, you're failing your audience.
Disney Has Streaming Advantages With ESPN That it Must Lean Into
“Making it a premium add-on to Disney+ instead of its own product may not solve that problem entirely, but it does create the advantage of convenience.”
News Talk Radio Hosts and Sports Talent Have a Tendency to Murder Pronouns
If you are the Program Director seeking to maximize the footprint of your station’s locally originated programming, start listening for pronoun abuse. It is a thing.
10 Things To Consider When Starting A Podcast
When anyone – radio or non-radio - approaches us about developing a podcast, we take them through the following short but effective questionnaire:
Radio Companies Are Opening The Door For Creators and Digital Giants to Emerge
"I understand radio's need to control costs, but each time a top talent is sent packing, they're being dared to launch a business and create future revenue pain for their former outlet."
Radio Station Ownership’s Choice: Pulling the Plug or Plowing Ahead
It’s becoming increasingly hard to remain optimistic about the medium.
5 Ways To Make Your Listeners Birthday Special While Creating Marketing Gold
Here are a few ideas to freshen the noisy connection world of database birthday greetings, whether you have a database of 400 or 40,000.
And You Thought Radio Had It Bad…
Under the heading of “misery loves company”, it could be worse. Just look at cable.
Good for Stephen A. Smith, But Will ESPN Eventually Regret This Mega Deal?
I don't think I would be the first person to say that while supremely talented, Stephen A.'s BS meter runs a smidge higher than most.
Learning Video Editing is a Must for News Talk and Sports Talk Hosts
In an industry that needs to evolve rapidly, we can either learn the skill sets necessary to move the business forward or die on the vine and then go to social media to complain about the industry.
