If You Cannot Sell Yourself, You Should Not Be in the Sports Content Business
If anyone is going to work for me in any capacity, I need to be sold they can sell.
The Pulse: Focus On CRS Learning, Community Connections, And Radio Industry Happenings
Make yourself known to the established folks. In all my years at CRS, I had only one bad experience walking up and introducing myself to someone.
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
‘The Madden Cruiser: A Bayou Adventure with Bill Belichick’ Was the Hidden Gem of Super Bowl Weekend
Honestly, this was one of the finest Super Bowl pregame offerings I have ever seen.
If It’s Good For A Super Bowl Ad Why Not A Music Format?
What’s fascinating is the “mad men” (and women) seem to have no issue regularly using “oldies,” i.e., 1960s hits, IN their ads but balk at the idea of media serving up the music.
Nielsen’s 3 Minute Qualifier Will Be A Game Changer
Nielsen recently changed from a 5-minute radio qualifier to a 3-minute qualifier. What a difference this should make in the industry.
FOX Sports Taught Every Radio Station A Lesson During Super Bowl LIX
If FOX didn't make everything for sale when the price tag was $8 million, your radio station doesn't have to, either.
Being a News/Talk Radio Star Comes With a Cost
Every radio personality has a deep-seated insecurity about their show and performance. This is very natural.
Super Bowl Week Showcased Sports Media’s Future Stars
“Super Bowl week gave all of those shows, their producers and their bosses a look at who may be ready to break out on television when their playing days are done.”
Advice For Making The Most Of Your CRS Experience
The agenda is set; you’ll need a roadmap to maximize your time. Despite the robust agenda, seminars are mostly about networking.
