In an industry that needs to evolve rapidly, we can either learn the skill sets necessary to move the business forward or die on the vine and then go to social media to complain about the industry.
A few years ago, I had a conversation with a well-known consultant, and I suggested that the shine was finally off the all-Christmas music format for music radio stations.
What can creators do to make every show an event? Can we raise expectations for the unexpected? Can we attract attention? Can we do things that truly matter in the community?
After being in the research end of the business for almost half of my career, I was always surprised how young programmers misunderstood the dangers lurking in the waters of “new music.”