Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it. Do we compete well with Spotify, podcasts, and satellite?
Consider this: in the late 1970s, consumers were exposed to no more than 1,600 ads a day. Most estimates have our daily exposure to 6,000 to 10,000 per day now!
This will be a chance to focus on those and show your local chops while explaining to your audience why these races oftentimes matter even more than who is in the White House.
“There is a feeling of comfort in knowing that you're not on this road by yourself and that others are trying to accomplish the same thing you're trying to accomplish.”
Is it possible for two or more people to produce great radio and then despise each other off the air? We asked Jack Armstrong, Joe Getty, Gee Scott, and John Kobylt for their thoughts on the topic.