Eavesdropping: Costa & Jansen with Heather on 97.1 The Ticket in Detroit
"I don't know what to do with that information. I don't know if I continue to make fun of you or if it just makes me feel old."
How Many Radio Ads Should Advertising Clients Run?
By ensuring your radio ad strategy aligns with your goals and where you are with your business, you can leverage a cost-efficient strategy and maximize your radio advertising results.
Talk Radio Talent Coaching Tips From A Master
David G. Hall achieved legendary programming status in 1991 when he reinvented news and talk radio at KFI, Los Angeles. Now he’s an international...
Sometimes in News/Talk Radio, It’s Better To Be Lucky Than Good
Everything can be content. And doing it in a way that's natural, not braggadocious, relatable, and fun for the audience is a fine line to walk, but an important one to try and achieve
Elle Duncan, Andraya Carter and Chiney Ogwumike Starring on the Big Stage for ESPN
But these viewers were also party to some of the best pregame analysis I’ve seen this basketball season at any level and in any league.
Anatomy of an Insider: Jeff Passan
The life of an insider takes no breaks, probably causes internal consternation and means you’re on your phone constantly, all in the name of being first to report on a story.
A Plan to Save Both Local Radio and Television
The common element of success for all media since Gutenberg is providing what the public wants. It’s about the content, not the medium.
92.3 KTAR News Host Bruce St. James Proves You Can Go Home Again
"I got great advice...you don't work for call letters, you don't work for cities, you work for people. You find people you're aligned with, and it's amazing how the rest of it takes care of itself."
8 More Radio Commercial Copywriting Tips
If you do not grab the attention of the listener or viewer, you have failed in your quest to sell more product.
Seller to Seller: Brian Schneekloth, Beasley Media Group Boston
"I think creativity is king. That's the currency that we have is the ability to be creative. Every client has so many media options nowadays. When we can get creative, we win."
