Columns

"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."

Every four years, he may be one of the most impactful journalists in the country.

Nikki Haley outdrew even herself from June 4 (562,000 viewers).

“Some of the biggest brands in sports media are owned and operated by companies that know nothing about content creation.”

"Rod and Spike understand the business. They know people are going to ask these questions."

That year for my birthday in December, my parents gave me a subscription to Sports Illustrated. For the next 30 or so years that subscription would continue, and I would excitedly pull the magazine out of the mail each Thursday.

Since Jack Benny and Bob Hope moved to television and Milton Berle and Sid Caesar were on top of the Nielsen TV ratings, radio has had to accept a “more humble slot in the media landscape”. 

The most cliched basic radio rule is to talk to one person, and visualize that person as you speak...it's silly because you're talking to many thousands of people and you know that.

Thinking about the guest booking process through the ears of the listener will help weed out what really moves the needle.

When at the start of the show, Schein says, “Buckle up buttercup, we’re ready to shine,” you are about to be bombarded with an explosive barrage of sports opinion and commentary.