The WWE is, at it's core, "professional wrestling." While "sports entertainment" is accurate, it doesn't speak to the foundation of the industry. And that's a lesson, I think, sports radio needs to recognize and embrace.
The Weekend grew 41 percent and 47 percent in total audience (along with 41 percent and 37 percent in adults 25-54) on Saturday and Sunday, respectively.
I love Joe Buck and Troy Aikman on Monday Night Football, but imagine for a moment, if ESPN 2 has the ManningCast while ESPN News has...Howard Cosell, Frank Gifford and Don Meredith!