"I've planned for what the inevitable is sooner or later...My feeling is I'll be here today and gone tomorrow, or I'll drop in front of the microphone and that's the end."
"If we're going to claim to be more than just radio stations, are we built and ready to win larger advertising deals against the best sports media digital brands? Secondly, why are we only using radio ratings to showcase our impact?
By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.