The ultimate strength of First Things First is its ability to back up the bluster with bona fide facts. There are no weak links on this program, and no one person has to carry the conversation.
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.
“I don't think we're in a position in the industry anymore where you just take one person and think, okay, this is, the gold standard. Everybody has to live up to that.”
"Beginning next season, it’ll be (Tom Brady's) job to explain football thinking to casual viewers in a way that helps them enjoy a broadcast and want to stick around."