After 35 Years Behind The Mic, Doug Stephan Won’t Be Stopping Anytime Soon

"I've planned for what the inevitable is sooner or later...My feeling is I'll be here today and gone tomorrow, or I'll drop in front of the microphone and that's the end."

Looking Forward to a Great Week at a Very Important BSM Summit

"These streets will make you feel brand-new, big lights will inspire you, let's hear it for New York."

Winning in a Multi-Platform World Requires Thinking Beyond Radio

"If we're going to claim to be more than just radio stations, are we built and ready to win larger advertising deals against the best sports media digital brands? Secondly, why are we only using radio ratings to showcase our impact?

The Pat McAfee Show is Shaping a New Mold of Television Sports Talk Shows

With his NFL punting background and redneck personae, he is equal parts Ray Guy and Larry the Cable Guy.

Clients Should Utilize Market Research and Competitive Analysis in Advertising Strategy

By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.

How Should News/Talk Radio Professionals Handle Endorsements?

The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.

It’s Time For News Media to Do a Little Spring Cleaning

Put your resources into the good, entertaining, informative stuff. Get your broom and sweep out the rest.

3 Tips For News/Talk Radio Professionals to Reach Their Peak Performance

How do you stay motivated? There is not a talk show host, producer, program director whisperer. You must induce your own enthusiasm.

What is The State of the Union of News/Talk Radio?

As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.

Broadcasting Can Be a Cold Business for Legendary Voices

Teams don’t want to alienate fans, but also don’t want a broadcast that isn’t up to standards.

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