“While iHeartMedia may be celebrating Cumulus’s Nash FM 106.1 in New Orleans flipping to FOX Sports Radio, I wonder if sports fans in the Crescent City feel the same way.”
Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it. Do we compete well with Spotify, podcasts, and satellite?
Consider this: in the late 1970s, consumers were exposed to no more than 1,600 ads a day. Most estimates have our daily exposure to 6,000 to 10,000 per day now!
This will be a chance to focus on those and show your local chops while explaining to your audience why these races oftentimes matter even more than who is in the White House.