3 Questions About Warner Bros. Discovery’s Interest in the College Football Playoff
Why would you partner with a network that didn't air your product for your most important games?
What to Do When Ratings Say the Market can Support Another Sports Station
“When the numbers drop, evaluations start.”
How to Get Nielsen Credit for Streaming and Social Media Videos
The technical aspects aren’t always easy.
Michael Smerconish Wants to Talk About His Failures As Much As His Success
The only people in my life that I meet who see the world entirely through a liberal or conservative perspective are radio or television hosts. It’s just not the way the real world is.
Dan Orlovsky is ESPN’s Next Breakout Star
In today’s on-demand, social media-driven society, football commentary has become too much about hyperbole, grand statements, hot takes, insults, and soundbites. Dan Orlovsky embraces none of this.
News/Talk Radio Doesn’t Have to Be All Politics All The Time
I don’t know about you, but in real life, I like talking with people who are able to talk about multiple topics and issues, and have a wide range of interests.
The Warren Buffett Approach to Radio Sales
Successful negotiation is both an art and a science. With a commitment to creating value, eat like Buffett and negotiate your way to more sales.
News Radio Hosts Need to Learn to Tell a Joke
There is a basic formula to tell a joke on the air. Most radio people are not that funny and there is a way to...
How Can MLB’s Postseason Pass Thursday Night Football In The Ratings?
Baseball revived itself from the sports trash heap with the new rules implemented this year. How can TV help push it over the top?
Taylor Swift Coverage Should Be a Reminder to Sports Radio
The conversation around Swift at NFL games goes back to radio 101.
