Money is No Longer the Driving Force for Marketers

I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...

Ken Coleman Trusted Dave Ramsey and Took a Leap of Faith

If you look at the content of The Ramsey Show, obviously, it's always going to be money-focused, but we're now talking about work and relationships. You can't talk about money without talking about relationships.

Pat McAfee is Making Smart Investments in Aaron Rodgers, Nick Saban and Others

“If the audience rises, the advertising increases, and your brand gains significant value, which leads to a major deal with the industry's largest sports media company, why would you even think a key contributor wouldn't be paid let alone not expect a fortune to appear?”

Remembering NESN’s Tim Wakefield

Heroes come in all forms, makes, models, and in this case, pitching velocities. Tim Wakefield was a knuckleballing Steel City phenom-turned-bust who came to...

The 3 Stages of the Radio Advertising Cycle

Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.

Does Your Radio Station Sound Big?

I believe that every radio station has its own personality and feeling. I think that every programmer needs to find that station’s sound. As a PD,...

Media Executives Are Missing The Mark If They’re Not Promoting Brand Progress

I wonder if you've thought about how much more you gain vs. what you lose by having your brand story told.

Kristen Welker Leads Meet The Press to Ratings Victory in First Two Shows

The first edition of the show hosted by Kristen Welker was highly criticized by observers for her interview of current GOP presidential candidate frontrunner Donald Trump.

Eric Stanger is Sean Hannity’s Right Hand Man

As far as syndicated radio shows, we have a small team. Everybody on our team plays a key role and works well together.

3 Questions About Warner Bros. Discovery’s Interest in the College Football Playoff

Why would you partner with a network that didn't air your product for your most important games?

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