Consistency is Key with Radio Advertising

Consistent advertising isn’t glamorous; it lacks the adrenaline rush of a flashy campaign yelling about buying from you by the end of the month. Yet, it’s the steady marathon that yields sustainable results.

Hot Stove on MLB Network Brings the Heat

Variety and commentary are the hallmarks of a show that delves into the guts of the game and gets viewers pumped for the upcoming season.

Taylor Swift Has Opened The Door For News/Talk to Buck Old Stereotypes

It’s a chance to show off our pop culture knowledge, embrace the top pop culture story of the year, lean into the football angle and prove to the listeners across our cities that we aren’t one-trick ponies reading Presidential polls.

Finding Your Voice is One of the Toughest Jobs for News/Talk Radio Hosts

You’ll know when you’ve found it; it hits you the day you realize you've grown up when after years of just talking, you know who you are when you pop that mic.

Beasley Media Group CEO Caroline Beasley Joins the 2024 BSM Summit for the Day 1 Keynote Conversation

"Under her leadership, Beasley Media Group has operated sports radio's top performer, 98.5 The Sports Hub in Boston."

Adam Copeland is Thinking About The Modern Audience at KNBR

“I don't know, that I want to be PD forever, but it's definitely something that has already been a really cool and fulfilling part of my life.”

Anatomy of an Analyst: Kurt Warner

Warner has shown the ability to be versatile as well. He’s been in the studio, in the booth on television and also on radio. That’s not an easy trifecta to pull off by anyone.

Does Your Social Media Plan Have Goals?

The bottom line should be obvious: Stop doing things just because someone says you’re “supposed to be doing them.”

Armstrong & Getty Aren’t Interested in Being Conventional

"The show is different, it's a little weird, and people -- including radio executives -- have a little trouble describing it. It just takes people discovering it."

Team Radio Shows Need Fine-Tuning

Radio is teamwork. Being on a team show can be so much more fun. But certain dynamics make a team show work.  You can’t be parrots...

Popular

Point to Point Marketing