The Election Year and Local News Media’s Advantage
There are myriad ways of taking pretty much any political issue and focusing on aspects that are germane to your audience’s everyday lives.
Separating Confirmation Bias From The Truth is More Difficult Than Ever
I love it when listeners send me YouTube video links or article links. I can usually confirm or lance the misinformation boil in the heart in less than 60 seconds.
6 Months After ESPN Radio Layoffs, How Much Has Changed?
After a nearly completely revamped lineup was introduced, I think we've given it some time to breathe. But have any of the previous issues been solved with the changes?
Media Outlets Have an Easy Decision On Who to Endorse in 2024
Recognize if you or your outlet has bias and say so. It’s completely normal for people to have bias. What’s not normal is to be pigeonholing your audience.
Where Should News/Talk Radio Go for Fill-In Hosts?
Last week, I talked about news/talk radio people not wanting to take vacation because of that genetic confidence inhibitor that makes it difficult to...
NewsNation Hits Milestones With Republican Primary Debate
It was also the first time the network reached the weekly top ten cable news programs for adults 25-54.
The Unorthodox Path to Netflix Carrying NBA Games
“This is not fully fleshed out, but in order to innovate, people and businesses have to start by asking ‘why not?’.”
Will the Trend of Clickbait and Profits Over Facts and Substance Ever Be Reversed?
Prioritizing clicks over content is exactly the same as prioritizing a tantalizing headline over facts.
The Manningcast Has Changed Sports TV Forever
The Mannings are approaching television much differently from the way they approached football.
How to Sell Sports Radio Recruitment Campaigns to 3 Hot Categories
47% of all people in the U.S. watch and talk sports daily or several times a week. Leveraging this with your creative and promotion will resonate with potential candidates.
