Radio Sales Is Not a Vending Machine
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."
Radio Needs to Tell Its Story Because No One Else Will
It’s also critical to look ahead, rather than behind, and realize that while the competition is greater for ears and ad dollars.
Who Are the Lottery Picks Among NBA Analysts?
"The only criteria is that the former players need to be active members of either a television network’s coverage of the NBA or a local television analyst or co-host."
Fox News Shouldn’t Be the Standard For News/Talk Radio
Fox News has about 1% of the U.S. population watching...If you can live on 1% of your community listening to your station, keep it up.
Meet the Market Managers: Dave Fleck, KSE Denver
"I think you create a culture. That's what's important to me - creating a culture where we want to win. We want to be the best."
Scott Voorhees Hasn’t Had a Conventional Road to Leading 1110 KFAB
"I said, ‘Honey, we are never leaving this house unless KFAB in Omaha ever called. We would have a decision to make.’ Gary Sadlemyer called me essentially out of the blue the next day."
CNN Town Hall with Nikki Haley Earns Sunday Evening Ratings Bump
The town hall also dominated that night in cable news among adults 25-54, more than doubling its time slot competitor from FNC, Life, Liberty and Levin.
A Journalists Guide to Pushing Back Against Asinine Talking Points
The best way to combat this is to think ahead about your questions and which talking points you expect to hear.
Todd Starnes Has Retooled KWAM Into a News Talk Radio Powerhouse
"Our slogan is, ‘Where Memphis goes for Breaking News.’ That was an important thing for us."
Greta Van Susteren Continues Women’s Rights Crusade on Newsmax
"Whether it was health, for exercise. Leadership, scholarship opportunities. Everything. It was such a liberating force for women.”
