Cable companies can't afford to be held hostage by channels and vice versa. So, cable channels like ESPN need to use the one bullet left in the chamber.
"The news department here is self-sufficient. They have this down. You would never know how they lean politically because they cover the news without fear or favor and without bias."
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.
By trying to find unique and creative angles to get more involved in the community, we were able to luck our way into being at the center of a breaking news story.