Cassidy Hutchinson Provides Major Spike In January 6 Hearings Viewership
"Hutchinson and the bombshell information she had delivered boosted the hearings' ratings, scoring 13.2 million total viewers across all major networks"
Brian Windhorst’s Incredible TV Was The Result of Awful Communication Execution
"Is your point that Danny Ainge might be following the same blueprint in Utah that he executed in Boston? Because that’s a really good point. And instead of letting everyone twist themselves dizzy try to get there, why don’t you, I don’t know, say what you mean in the fewest words possible. That’s kind of the whole idea of effective communication."
Pitching Sales In the A, C, B Order
"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a 60-day out clause if they want to stop the advertising. It's best to plan for success. Who wants to lose 40 pounds but only commit to one week diet?"
Please Stop With the No Announcer Broadcast Shtick
"Perhaps the biggest issue I have is there’s nobody there to set the scene, or to build drama in key moments. Those big sequences in a game need a play-by-play announcer to let you know just how important this situation is to the game."
So The ACC Is Screwed, Right?
"I wouldn't be surprised if Greg Sankey has taken a phone call from Jimmy Pitaro or Burke Magnus asking how they would feel about it just meaning more to Duke and UNC."
Cable News Networks See Boost After Roe v. Wade Is Overturned
News of the Supreme Court's official decision noticeably boosted all three networks — Fox News, MSNBC and CNN — from recent prior Friday daytimes.
Barrett Media Announces 3 Additions, Social Media Changes
"Luckily, I've been able to assemble a stellar group of people, which allows us to earn your attention each day, and I'm happy to reveal that we're adding to our roster yet again."
Keep Up With Inflation By Increasing Sales Package Prices
The long-running conclusion is that the rates increase when the demand heats up on a radio station. But, how about when our cost-of-living increases?...
There’s Good Ways to Broadcast Bad Teams
How do broadcasters handle calling the dog days of a team that's playing poorly? Andy Masur asked a couple of announcers in that position.
Meet The Market Managers: Vinny DiMarco, Good Karma Brands New York
"I think radio is still the great medium that it's always been. You know, there's a lot more challenges now as there are a lot more competitors, not just from the radio side of things, but we're dealing with really any medium."
