Columns

BNM's Pete Mundo believes that the success of KCMO's Politics and a Pint is that I believe the formula can be applied to any market in the country.

There’s more to a media career than just grabbing the audience’s attention, though. You have to hold onto it day after day, year after year...

Have a sales meeting and ask the room how much it would be worth to them to have a person or two hired to help with data entry, billing issues, and production.

FOX pulled out all the stops to make the broadcast look spectacular.

"No matter what Close can prove, all of it is about Doug Gottlieb and Casey Close individually and not about the sports media industry at large."

If there’s any three gifts I could bestow upon anyone in any field, it would be a strong, committed work ethic, the ability to network, and the willingness to listen. 

"He’s like a housebroken pet that knows which treats are for him, which food is to be left alone and knows that above all else he better not make a mess in the living room."

While some terrestrial radio stations jumped into hiring college athletes, a web-based show caught BSM's attention about one year ago. The Next Round digital show based in Birmingham, Alabama, hired Alabama and Auburn football players to do a weekly interview on their daily 9a-1p show.

"Whether you are watching him on a national stage or locally, the enthusiasm he brings to the broadcast is incredible. Fun seems to surround his broadcasts, no matter who he is working with or what sport he’s calling."

"Teams are only as good as their players. Media brands are only as good as their talent. Their entire value is based on having people that the audience wants to watch or hear."