Columns

"If you want to climb the ladder at your station or group and want to know what it is going to take, why not ask?"

"Olczyk appeals to all ages of fans, especially the younger ones, because he gears a lot of his analysis to the youth hockey players. Some may find it hokey, but in truth it’s great for hockey."

"The pandemic is on and we still have to deliver sales."

"He may or may not be missed by the hundreds of hosts who worked for him be but his legacy lives on in every city in America."

“There are 81 program directors eligible for voting consideration in the Major/Mid Market category. The morning shows run 79 deep, Middays have 100, Afternoons are at 90, National shows are 86, Original Podcasts at 117, and Stations are a combined 91.”

"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."

The biggest shift in 2021 for conservative media is playing the role of the opposition, with their preferred party no longer holding control of the White House. In fact, as a business model this vantage point has traditionally held the biggest upside, in terms of ratings and revenue.

“There were so many examples of great content, touching stories, head scratching decisions, and personality rants, but I’m going to focus on twelve things I liked, observed and remain bullish on heading into 2021.”

“It’s easy to wait for the stars to align perfectly to make decisions or stand pat because things are fine at the moment, but changing tomorrow’s outcome requires having a feel for what’s coming, and the conviction to act decisively. Not doing so can hurt your brand or crush your business.”

“Nobody makes decisions in a vacuum. It’s a matter of understanding the markets, analyzing the research, reviewing the ratings, and placing a focus on the importance of cross platform content creators.”