Meet Danny C – The Top Dog On WFAN’s Sales Staff
"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."
Debate Moderators Should Follow Marty Glickman’s Example
In voicing this pre-debate strategy in the lead-up to the highly-anticipated event, Wallace gave the country a tremendous amount of hope.
Make It Easy For Clients To Say Yes To Signing Long Term
"It seems like a lot of work, but it doesn’t have to be."
5 Ways To Find New Clients Without Making Cold Calls
"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."
Sports Media Sensitivities Are Getting Out of Hand
"The immaturity and accusatory behavior has to stop. If this is how we're going to operate every time a personality offers a strong point of view, the future of the sports media business is in big trouble."
How Many Ads Should I Run?
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
Programmer Perspectives: News and Sports Talk Radio Aren’t Much Different
"A sports radio station needs be fun to hang around with. A news talk station has to be trustworthy."
Barrett News Media Has Arrived!
"This is our first journey into covering the world of news media, and we're excited about the opportunities and challenges ahead."
Will Cain, Still In The Game
"Cain has completed his transition from sports to news, and if his first few weeks co-hosting Fox and Friends Weekend is any indication, he seems quite comfortable."
Radio Must Do More With Less
"How many of your current on air people could be in sales? How many sales reps could be on the air? Have we ever asked them?"
