The Donald Trump Conundrum For News/Talk Personalities

I would suggest that in order to not risk alienating either side of the audience, that we guide the conversation this early in the process.

New Clients Have Your Best Clients Qualities

. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local college.

Baseball’s Winter Meetings Also Important Time For Broadcasters

Some would be broadcasters have likened the experience to ‘speed dating’, spending a little time to try and get to know a job and then on to the next.  Don’t let the speed affect your ‘pitch’.

Is Jeff Saturday The First or The Last?

I wonder if it changes the way analysts will discuss the game on TV. It would only make sense. The average NFL head coach salary is $6.6 million.

‘CNN This Morning’ Launch Fails To Produce Sizeable Boost

Simply put, CNN's morning revamp has still relegated the network for third-place early-day status, behind its cable news brethren.

Make Elections Fun Again

In a world where the results of elections are found on TV, radio, newspaper and phone, what makes an audience tune in to “you”?

Start Selling Podcasts Before You Get Left Behind

Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.

Anatomy of a Broadcaster: Brian Anderson

Anderson has a ‘relaxed enthusiasm’ about him. I know those are diametrically opposed words, but it’s true.

Julie Talbott to Receive The Jeff Smulyan Award at the 2023 BSM Summit

"The best leaders are the ones who empower their people, work with their talent, and study situations to determine where room for growth exists."

CNN No Longer Relying On Sunday Nights For Ratings Growth

A scaling back of original projects is an about-face from the programming strategy of the past decade implemented by former CNN president Jeff Zucker.

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