Columns

"As female athletes become bigger and bigger stars, media jobs will pop up in their orbits."

Andy Masur looks at what makes John McEnroe one of the best broadcasters in tennis.

"Try the 3 E’s: Experience, Exposure, and Education."

"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to you in the first place."

The two men play off each other well, they seem to balance one another out. Calling each other out on things and eventually getting back to the game they’re watching.

"The pandemic has taught me that nothing is a given. Therefore, whether it’s my personal life and I’m taking the kids to the beach or whether I’m covering a playoff game, I try my best now to really look around and observe every little detail."

Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

"There really is no flash or catch phrase that Albert relies on. It’s just solid broadcasting and a voice that can transcend multiple sports."

"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."

I’m not sure that there will ever be a perfect scorebug, one that pleases most if not all of the viewers. I don’t think it’s possible.