One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
Those seats at the NewsNight desk look a lot more comfortable than they probably are. Television has a funny way of making everything seem more spacious than it actually is.