Columns

"The question isn’t whether political conversation should appear, but whether shows and talent allow themselves to be defined by it."

This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.

Phil’s Future Five is me doing the work for you and finding records currently outside the Top 30 in their respective formats that are positioned to break.

Every outlet has different priorities and different demographics they are reaching. I get it. But I truly believe you should be treating your newsletter like a radio host treats their show.

It’s the perfect media frenzy, since it will never be proven or disproven in our lifetimes.

"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."

"One hundred and seventy nine (179) Rock radio shows appeared on ballots turned in by our voters."

"Sixty three (63) Rock radio program directors appeared on ballots turned in by our voters."

"This isn’t about turning First Take into a hockey show. It’s about recognizing when the sports world hands you a moment bigger than your usual programming habits."

There's an endless appetite for content. Which is good, because now there are endless avenues to consume it.