"Leagues have accepted the revenue. Networks have built it into broadcasts and are being paid a premium for it. Sportsbooks have expanded the menu. Everyone has a stake. That also means everyone shares responsibility."
MS NOW knows its future isn't being built on cable. And to its credit, it's not pretending otherwise.
That's the clearest takeaway from remarks made...
"Audacy isn’t just launching another station. It’s testing whether FM can finally unlock a market that has resisted the format at scale like other large markets."
Many news/talk radio hosts will tell you that someone like Jimmy Kimmel "turns away half the audience" by his political opinions. And they're completely oblivious to the fact that they do the same.
"We have a massive opportunity in front of us. Why? Because the bar for authenticity, storytelling, and audience engagement has been set remarkably low."