After an altercation between Javon Kinlaw of the San Francisco 49ers and Grant Cohn, it became clear that Kinlaw was being trolled by a member of the media.
"Our pitch is that these brands have a connection to the market. That works for us, and that works because it's emotional. It works because it's local. It works because of the creative messaging behind it."
News began to be presented within the 4 PM ET hour, with extensive coverage arriving at 5 PM ET when officials spoke to the press. Fox News Channel led in total viewers.