How Do We Make Digital Content More Profitable?

"Sure, sellers have to rethink and learn new strategies for selling these products, but that isn’t where it stops."

Sports Radio Can Be The Search Engine In B2B Marketing

"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."

Jason Garrett Has Work To Do If He Is Going To Be As Good As NBC Says He Is

"There had been plenty of hype around him. Maybe that upped my expectations."

Meet The Market Managers: Dan Seeman, Hubbard Broadcasting Minneapolis

"I always say every 24 year old turns 25. I don't think they wake up on their 25th birthday and say 'Geez, I've got to figure this FM and AM radio thing out.' It's baked in, right? So they're taking their media habits right into the prime of that demo."

Fox News Leads Coverage on President Biden’s Crackdown on Ghost Guns

Fox News Channel was the top cable outlet covering Biden's address, attracting 1.52 million total viewers

What Can Radio Learn From Google Ads?

"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"

Anatomy of a Broadcaster: Joe Davis

"The sky is the absolute limit for this guy. I’m a little jealous, in fact, of the talent and poise that he possesses right now."

Meet The Market Managers: Allison Warren, Cumulus Media Nashville

"We really felt like we wanted to build a radio station and find a PD for what was around the bend. We think we accomplished that."

The Confirmation of Ketanji Brown Jackson Leads News Coverage

Jackson was officially confirmed as a judge on to the U.S. Supreme Court during the week of Apr. 4.

The Equation Is Changing

"You need to be looking at how your employer monetizes a digital audience and comparing that to how others are monetizing that digital audience."

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