Changing The World Through Innovation

I was reminded this week that there are still people in the media industry who seek to inspire, and change the world. To introduce...

When Talent Gain Influence In The Hiring Process

Professional sports are an excellent teacher for understanding how a quest for power can rip apart an organization. When too much control is placed in...

Content Creation In The Social Space

I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...

Product + Knowledge + Passion = Revenue

In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...

Why Great Brands Never Stop Making Adjustments

If you want to watch a group of people freak out, utter the one word that makes them uncomfortable - change! The minute they...

The 7 Myths of Sports Talk Radio

According to the dictionary, the word myth means an invented story, idea, or concept. No industry makes better use of that word than the radio industry. We...

What Is Happening To The Worldwide Leader In Sports?

It's been a tumultuous time for the worldwide leader in sports. In 2015, ESPN lost a number of their best on-air talent, as Bill...

Welcome To The 2016 Sports Radio Draft

Welcome to the second annual sports radio draft. I created this project last year to introduce sports radio fans, and industry people to some of...

Lessons Learned Last Week In Las Vegas

Sin City was electric last week, thanks to its usual festivities, and the arrival of the 2016 NAB Show. Over one hundred thousand people...

The Evolution of Mad Dog Sports Radio

In society, we use terms like mainstream and underground to describe popular and unfamiliar trends. To those working in the terrestrial radio business, local...

Popular

Point to Point Marketing