When Corporate Greed Takes Over The Game
Allow me to vent for a minute. On Friday, Bloomberg reported that the NBA owners have approved advertising on jerseys. As soon as I heard...
The Power of Branding and Versatility
The world of sports media has evolved over the past decade, causing industry professionals to make career sacrifices, and open their minds to new possibilities....
Digging Into The Content Evaluation Process
It's true that most on-air personalities believe the content they create is exceptional. They're prideful, stubborn, confident, smart, and more times than not, have...
Why We Can’t Keep Ignoring The Signs
"It's the same old story, same old song and dance, my friend"
- Aerosmith
It's ironic that a couple of lyrics written by a rock band...
Creating Personal Connections Through Life and Sports
Building a bond with an audience takes a lot of hard work. Listeners tune into sports talk shows for different reasons, but anytime I've done research...
Inside The CBS Sports Radio Network
The CBS Sports Radio Network is approaching its fourth year in business. The operation launched in September 2012 with 80 stations clearing the CBS...
The Intersection of Content and Advertising
In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...
Is Radio Ready For The Rise of Digital?
Steve Jobs once said “people don’t know what they want until you show it to them” and he was exactly right. When a new...
Tapping Into The Soul of The Audience
In sports radio, the connection between listener and host runs deep. Depending on how long a personality stays with a radio station, that relationship can...
Why Every Brand Needs Sports Marketing
A brand's success is often determined by the way it performs in two critical areas - Ratings and Revenue. You can include other items...
