Why Total Reach Matters More Than Ratings!
One of the real benefits of being removed from the inside of a radio station, is that you can analyze things about the industry...
Radio Bits, Characters and Impersonations with John Tobin
One of the best things to happen to me during my career was something that I initially rejected, and felt was a major step...
Are You In It To Win It?
If you're a football fan, then you're familiar with the classic Bill Parcells quote "You are what your record says you are". I've always...
The Next Chapter
"I bet on myself when I entered this crazy business, and I'm doing it again now when it'd be much easier to take a conventional path."
Does Being A Fan Matter?
There seems to be two schools of thought when it comes to creating content, and performing as a sports talk radio personality.
On one side you...
Are You Willing To Break The Rules?
Last week I was introduced to a new television program. The show is called "Startup U" and it features a number of students and...
Making Sports Radio Better: Why Women Deserve More Opportunity
Did you know that the first voice ever heard on an all-sports radio station was a woman's?
The date was July 1, 1987. WFAN in New...
Do Sports Radio Stations Need Slogans?
Turn on a sports radio station today, and you can't go an hour without being reminded of the station's slogan. Over and over again you're...
A Story Worth Telling But Often Forgotten
If there's one thing I've learned, and unfortunately been reminded of one too many times during my career in the radio business, it's that many...
How Important Are Callers To Sports Talk Radio?
Everybody who loves sports, has an opinion on it, and those who listen to sports radio shows, want to be a part of them....
