Anatomy of a Broadcaster: Mike Breen
"He must be good, because this July will be his record setting 16th NBA Finals broadcast. That’s more than both Marv Albert and Dick Stockton who did 9 NBA Finals apiece for NBC and CBS respectively."
5 Goals: Rob ‘World Wide Wob’ Perez
"I’ve always had aspirations, hopefully with FanDuel in collaboration with another network, to apply NFL Red Zone to the NBA."
Forget the Email, Just Smile & Dial
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."
What’s Your Style?
"The key was to learn how to be versatile enough in your approach to respect how others communicate."
It’s Time For Broadcasters To Hit The Road Again
"How is this logical or allowed? Is there a plan in place? Are the players or teams holding up the process?"
An Education on Audience Development
"I think back to the days when cable was going to kill local television. I still watch my local television station. And I believe that there is no way podcasting or audio consumption on digital only is going to kill radio."
Not Every Client Has To See To Believe
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."
The Opportunity For Media Jobs Is In Women’s Sports
"As female athletes become bigger and bigger stars, media jobs will pop up in their orbits."
Anatomy Of An Analyst: John McEnroe
Andy Masur looks at what makes John McEnroe one of the best broadcasters in tennis.
