Columns

The FIFA World Cup has been nothing short of the greatest story in sports this calendar year. My apologies to the New York Knicks,...

The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

Clips aren't just filler content. They're the front porch to everything else a network produces. A well-placed clip welcomes a viewer in, and if that viewer likes what they see, they'll walk through the front door.

"If you value your career, you have to invest in it. Companies will not do it for you."

"The establishment has changed. When one of the largest and most influential voices in sports reaches millions where modern audiences actually consume content, it isn't operating outside the mainstream anymore."

Live event programming is a different animal, and CNN has quietly become one of the best in the business at it.

"There are angles everywhere. Pick one per day and build around it."

Does this mean you can go back to doing radio like it's 1996 instead of 2026? Of course not.

"Big media has to recognize that the youth of America may be the primer that helps us figure out where to go next."

"One of the format's biggest acts is still relevant and still creating buzz.