Discovery Channel’s Shark Week Holds a Radio Strategy Secret
Shark Week works because it's built, engineered, and marketed
Radio Companies Can’t Quit YouTube, Even If They Want To
This is a genuine damned-if-you-do, damned-if-you-don't situation.
Audacy’s Sports Talk Playbook Extends Beyond Frequencies Building for the Future
"FM is just one distribution point in a much larger ecosystem that includes streaming, podcasts, satellite and whatever comes next. The goal is no longer to own a frequency. It's to own every moment a sports fan wants to listen."
Why Radio Personalities Must Share More Personal Stories
"It may start with a conversation with a co-host, but then do you bring in the listeners?"
Why Radio Talent Needs to Stop Playing It Safe
"The most demoralizing outcome is asking talent for creativity and then letting their ideas disappear into a corporate black hole."
The Odyssey Proves News/Talk Radio Needs a New Playbook
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
Christine Williamson Is Becoming One of the Future Faces of ESPN’s SportsCenter
"Like it or not, change is a constant in big-time media, and ESPN will continue moving forward. Entertaining and energetic talents like Williamson are helping forge that new path."
Does the SiriusXM-Audacy Deal Actually Help SiriusXM?
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.
Ozzy Osbourne: One Year After Losing the Prince of Darkness
"A year removed, the loss still feels strange. You can still feel the space he left behind."
ESPN’s First Take Has an Opening, Skip Bayless Is the Answer
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."
