Would Anyone Miss Your Radio Station Tomorrow?
"If your station went dark tonight, flipped formats, ceased to exist - what would the market actually lose?"
How Declining Response Rates for Election Polls and Media Ratings Are Reshaping Survey Research
I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.
Making Classic Rock Dreams Come True
"Your station becomes a topic of conversation — something I'm sure it is not on the average day."
What’s Next for Worldwide News Network After Lee Harris’ Exit?
Lee Harris is out at Worldwide News Network, and the fledgling network now faces its first real test of leadership stability. Barrett Media broke...
Why ESPN Should Make Its 2 p.m. Hour a Year-Round Football Destination
"ESPN has the talent, the access and the rights to own that conversation every day. Rather than treating the 2 p.m. hour as a seasonal football play, the network should turn it into a year-round destination for football fans."
Why Teenagers Ignore Radio But Love Music
"Is that the perfect hour on your station? No. On any station? No. But it was the perfect hour for them."
Could Christmas 2026 Be The Greatest Day In American Sports History
"Christmas 2026 feels different. It's not just one game or one moment. It's an entire day built around sports."
Why Talk Radio Has a Built-In Advertising Advantage Over Independent Podcasters
The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.
How iHeartMedia’s Radio Monetization Issue Has Become Bob Pittman’s Broken Record
"If the CEO of the country’s largest radio broadcaster has spent more than a decade telling investors that the company knows exactly what is wrong, then the natural question becomes: What has been done to actually fix it?"
What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.
