I was at the gym on Labor Day and, not surprisingly, the men aged 25 to 54 weren't talking about politics. They were talking about the Seahawks and Patriots. The 49ers and Rams. They were talking about fantasy football, sports betting and the return of the NFL. They weren't talking about a manufacturing speech in Dallas on a Wednesday night.
"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."
No listener remembers a dull interview with the mayor about the next city council meeting. No listener will stop you at the hardware store to compliment you on that great question about the new traffic circle. Make connections by sharing what makes you tick.
Nobody could have gotten this perfect. But Salem came about as close as a company reasonably could. It walked a genuinely difficult line, balancing unfathomable grief against legitimate business obligations.