Radio’s Nomadic Listener Problem Is Getting Worse
"Be the best in your lane. Just understand that today's listener is going to wander."
Revenue Opportunities You May Be Walking Past
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."
Why TikTok Followers Don’t Equal Radio Talent
"Some creators can. Others simply do not translate."
Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."
A.I. in Radio: Where Is the Uncrossable Line?
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."
Emery Songer’s Viral Video Captures the Heart of News/Talk Radio
If you have been given the microphone on a news/talk station, there are many very cool things about it. Emery's introspective musings are a reminder of the gift that you have as a host.
Tony Dokoupil Was Right About CBS News’ Decision to Air Trump’s Speech
CBS News didn't take the easy way out, and Dokoupil's words made the network's reasoning clear before viewers ever judged it for themselves.
What Shinedown Can Teach Media Professionals About Audience Connection
“Too many personalities, programmers, managers, and executives view the audience as data.”
When Howard Stern Won, He Lost the Fight That Made Him Matter
"The forbidden became permitted. The rebel had won, signed a massive contract, and moved inside the castle."
Classic Rock Radio Can Fight the Fun Drought
"When was the last time you encouraged a talent to have more fun instead of focusing on the length of their breaks?"
