The reality is that podcasting, streaming, and digital audio have created incredible new opportunities for content creators. That's a good thing. There are far more paths into the business today than there were 20 years ago. But I also wonder how many people who enter competitions like this aren't even considering radio as a career.
"PTI has always chosen to be different from everything else on ESPN, dating back to the moment it first hit the airwaves. It has continued to resist changing its core formula despite trends within the industry and within the network itself. So, why change now?"
"MLB has spent years talking about the importance of growing the game, reaching younger audiences and making baseball easier to watch. That mission doesn't begin with finding another streaming subscriber during the postseason."
Make no mistake about it: this is on the horizon. You can pretend it won't happen, but it will. Right now, the only thing stopping companies is quality. The technology isn't good enough. Yet. But that's changing fast.