Columns

Viewers don't tune into Fox News because they think it's the most accurate account of the day's events. They tune in because it reflects how they already see the world. That's a far stickier habit than trust ever was.

You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.

"Let's fire up a few World Cup-isms and hit the pitch."

"Every four years, somebody asks if this is finally soccer’s breakthrough moment. At some point, we have to stop asking whether soccer is arriving and start recognizing that it already has."

"Too many stations treat the summer months like a maintenance cycle"

"If FOX Sports wants validation, it doesn't need to look any further than the numbers. Viewership is soaring, social engagement is exploding, and the World Cup is breaking through with American audiences in ways few could have imagined. That's the victory."

"One of DeAugustino’s strengths as an interviewer is knowing when not to talk. She actually listens to what a guest is saying, reacts visually, and then follows up based on the previous answer. It might sound simple, but when done well, it is sports media high art."

"You're allowed to think about the worst possible scenario but then you have to go do something about it."

TikTok — and platforms like it — may represent a new kind of farm system. Creators there are developing communication skills, building audiences, and proving they can hold attention in an unforgiving environment.

"When millions of people are tuning in to the biggest sporting event on the planet, hosted in your own backyard, sports radio doesn't have the luxury of pretending it isn't happening."