Why Strong Branding and Imaging Is Needed In Sports Talk Radio
In today's radio word there are brands with a heavy focus on branding and imaging and others which put a lesser importance on it....
The Blurred Lines of Play By Play Partnerships
In the broadcasting business, a "flagship station" is the broadcast outlet which originates a television or radio network, or a particular radio or television program....
Tackling The Sports Radio Universe
Look around the country today and you're sure to find former football players invading your sports talk radio dial. This wasn't always the case...
Being An Entertainer Has Its Benefits
Broadcasters are trained to be fair and balanced and provide a neutral point of view to the audience. Whether it's studying the industry in...
Discovering New Talent
This week I had the privilege of spending a few days in Bristol, CT at ESPN among some of the brightest minds in the sports...
The World of Men 25-54
Defining success for a sports radio station can be measured in many different ways. There's laying out guidelines and goals for what you expect...
Walking The Thin Line
One of the toughest decisions for an on-air personality is determining what is fair and appropriate and what is over the line and off...
Why It Pays To Recycle
It's easy to lose sight of the audience's needs when you're laying out a game plan for your radio show. Usually a Host and...
Should I Make An Appointment?
There are many different approaches in sports talk radio so keep that in mind as you sift through this column. For some Programmers and...
Seeing The Bigger Picture
I'm losing a producer this week at 95.7 The Game....and I'm happy about it. You're immediately thinking "they must have screwed up" or "what...
