Sales and Programming: One Side, One Team
Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...
If The Audience Is Hungry, Don’t Make Them Wait To Eat
One of the biggest challenges sports radio shows face on a daily basis is maximizing air time and diving into valuable content. When you're...
Selling Passion in Sports Radio
I am one of the lucky ones. At a young age, I would take my Fisher-Price recorder and tape St. Louis Cardinals baseball games,...
Why Blackballing a Local Team Is a Bad Bet
Rarely do sports radio brands take drastic measures to blackball sports teams from being covered and discussed in local markets. Even when a particular...
The Fine Line Between Treasure and Trash
Inspiration can be hard to find at times. Especially if you're an on-air talent and working with less than spectacular material during a slower...
Has Sports Media Content Become Too Serious?
Growing up in Brooklyn, sports were a huge part of my childhood. My first memory involved the New York Yankees winning the World Series...
3 Sports Media Stories Worthy of a 30 For 30
What if I told you, that another sports media show or personality would be given a future 30 for 30 documentary. Who would you...
Keeping An Audience Interested During MLB All-Star Week
Aaron Judge's home run display on Monday night during the HR Derby was impressive but despite the slugger treating sports fans to his power...
How Much Does Being Right Matter?
Sports is a subjective business. On the field or court, players are paid a lot of money to perform and make sound decisions. We...
A Toast To Thirty Years of Sports Talk Radio
Thirty years is a long time. During the span of three decades much can change. That's never been more evident than when we analyze...
