The Face of Your Audience: Why Perception Isn’t Always Reality
In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...
Selling Drama The TNT Way!
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...
“Managing Up” Is Part of the Game
If you're a basketball fan then you'll likely remember what occurred on May 7, 2014. On that day, current ESPN NBA Analyst Mark Jackson was...
Are You In The Winning Business?
This past week I was fortunate enough to be able to lead a group meeting inside the Oakland Raiders facility. I've been inside this...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...
The Power of Production
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...
Keys To Being a Good Interviewer
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."
The Art of Teasing
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...
How To Launch a New Show
As someone who has spearheaded the launch of 2 FM sports stations and been responsible for creating and debuting countless talk shows, I think...
What Are You Worth?
The radio business provides tremendous value for advertisers and too many times we don't get the credit we deserve for it. While that may...
