Imagine if RockTernative radio was run like the Premier League. Where bottom-ranked stations didn't just have lower ratings, they were fighting to avoid being...
"The path forward isn’t about catching up—it’s about carving out something different, something that cuts through in ways the competitor doesn’t. Because in 2026, winning isn’t just about ratings books."
"Burke moved through this gauntlet like Rory McIlroy through the second round of this year’s Masters. She has also shown the ability to flourish alongside various ESPN colleagues."
Not everyone can be #1 in Nielsen, #1 in revenue, or #1 in streaming. We all need to acknowledge the little victories along the way, not just the final destination.
We can pretend there's some random revitalization on the way. Vintage and nostalgia are absolutely having a moment with younger demographics right now -- except for AM radio. They don't care about it, and let's face it: they're never going to.