Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
"We cannot control how other outlets use our work. And we won't stop reporting facts because they might amplify the information differently. That's journalism. Suppressing it would be public relations."
Television news has a way of flattening reality. Anchors sit behind desks, hosts deliver rehearsed tosses, and reporters stand outside buildings with polished scripts....
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.
Your feedback will help me talk to the faculty about what can be improved in terms of turning out high-quality graduates ready to take on the media world.
Many believed Fox News had made a catastrophic mistake. The prevailing theory was simple: Carlson was so dominant at 8 PM ET that losing him would irreparably damage the brand. Three years later, that theory hasn't aged well.
"If the NBA is truly on the verge of its next dynasty, built around its best team and its best player. It might want to ensure those things still align. Greatness alone doesn’t guarantee attention anymore."
"Alignment between where the audience is going and how content is delivered. The next generation of listeners isn’t choosing between audio and video; they expect both, seamlessly and on demand."
Being a leader has never been easy. But in today's environment, it's become far more complex, demanding, emotionally stressing, and taxing than ever before....