"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."
"This isn’t about turning First Take into a hockey show. It’s about recognizing when the sports world hands you a moment bigger than your usual programming habits."
I am not saying to ignore the State of the Union. But we should all be focused on the biggest story, and that could be the State of the Union. More than likely, there will be something else.
"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."
"If the league aggressively markets the rivalries born in Milan Cortina, the personalities that emerged on the Olympic stage and the playoff races about to heat up back home, this can become more than a two-week spike. It can become a bridge."