"When play-by-play is no longer yours to lean on, the only things left are the strength of the voice, the trust of the audience, and the reason listeners choose you when the game isn’t on."
"Radio row didn’t lose its value overnight. It lost its purpose by inches. When the biggest week on the NFL calendar becomes about occupancy instead of moments, the math stops working."
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."
Pop programmers hear melodies. AC programmers hear something more interesting than another Maroon 5 song. AAA programmers hear musicianship and the chance to play someone without a man bun.