"I’m not advocating for turning your music station into a talk station. However, you can’t keep your head in the sand and ignore the elephant in the community."
The immediacy of live radio is often touted as one of its strengths. But there's a significant portion of the audience that doesn't give a hoot about that feature.
The industry is able to get an early read on whether fans are excited and if an artist, song, or movement is gaining traction and resonating, which can then be incorporated into the artist’s upcoming announcements.