When I was a kid, I convinced my parents to let me wear my WMMR sweatshirt in my school picture. I didn’t really understand the psychology of it then; I just knew I loved the radio station enough to want to wear the logo.
Part of the reason Rolston’s so content is that he’s curated a show with co-hosts who’ve got chemistry, and they’ve been together on the airwaves for 25 years on the KVJ Show, (for Kevin, Victoria, and Jason).
We have a new music show called “It Hurts When I Pee” and similar things. It's our reverence for imagery and that type of stuff as well. And it has grown up, obviously. The station has been a brand since 96.