State of the Union Sees Double-Digit Jump Compared to 2023

Biden’s Mar. 7 address is the first time a president in the fourth year of his first term has seen State of the Union viewership increase compared to the year prior.

How Should News/Talk Radio Professionals Handle Endorsements?

The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.

Preparing For News/Talk Radio Interviews Has Never Been Easier, But Some Don’t Put The Time In

There are plenty of people out there in both radio and television who don’t care – and don’t prepare.

Cable News Presidential Primary Coverage Down 42% From 2020

For South Carolina from 7-9 p.m. on Saturday, Feb. 24, the three major cable news outlets — Fox News, MSNBC, and CNN — combined to deliver 4.32 million viewers...

Media Bias and the Fight For Belief

Bias, like beauty, is in the eye of the beholder. If you agree with a particular viewpoint, it’s beautiful.

What to Do When You Fear Your Media Career is Headed to the Graveyard

If you think about career death so much that it detracts from being in the moment, maybe it really is time to move on.

CNN Sees Biggest Viewership Jump During Super Bowl Parade Shooting Coverage

All news outlets spiked upon live breaking news coverage with Fox News — already the weekday afternoon leader in cable news — leading in total viewers.

Radio — The Communication Business Where We Don’t Communicate

Corporate policies are cold and rigid.

Does Dealing With Criticism Ever Get Easier?

Engage in the content of the criticism and ignore the rest – or at least take the high road. If that gets difficult, end the conversation.

CBS Mornings Scores Big Post-Super Bowl Ratings Win

CBS Mornings became the most-watched program from 7-9 a.m. in total viewers for just the second time ever for a CBS morning news show.

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