After rebranding from MSNBC to MS NOW last month, the cable network has bigger fish to fry in 2026: like launching a new direct-to-consumer offering.
The network’s parent company — Versant, which is set to be a standalone company on January 2nd — announced plans to launch a direct-to-consumer platform next summer at its investor day on Thursday.
Concrete details on the plan, pricing, and rollout of the package remain sparse. The company said it plans to package its cable news content with podcasts, YouTube, and short-form videos as part of the investment.
MS NOW Senior Vice President of Content Strategy Marcus Mabry will head up the product for the network. He joined in May after previously serving as the Senior Vice President of Digital Editorial and Programming for CNN Worldwide.
In addition to announcing a direct-to-consumer product, MS NOW also shared at the investor day event that it had entered into a partnership with prediction market company Kalshi to incorporate data into its programming and digital content, similar to a deal announced by CNN earlier this week.
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