Tag: 104.5 The Zone

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

The Top 20 Mid-Market Sports Stations of 2016 Are…

The morning after the New England Patriots pulled off an improbable comeback to become Super Bowl champions, the sports radio industry does the same...

The Top 20 Mid-Market Program Directors of 2016 Are…

This week the on-air talent have enjoyed their fifteen minutes of fame, but now it's time to give some attention to the brand leaders...

The Top 20 Mid-Market Afternoon Shows of 2016 Are…

We're halfway through the 2016 BSM Top 20 in Sports Radio, and today the afternoon shows gain our undivided attention. Before you scroll down...

The Top 20 Mid-Market Morning Shows of 2016 Are…

The wait is over. It’s time to reveal the sports radio format's best of 2016. Before we get started though, if you're wondering what...

104.5 The Zone Dominates The April Ratings

Sports radio stations in the northeast warrant a lot of industry respect and admiration. They dominate the headlines, receive consideration for awards, and are...

Welcome To The 2016 Sports Radio Draft

Welcome to the second annual sports radio draft. I created this project last year to introduce sports radio fans, and industry people to some of...

Sharing Your Success With Your Audience

Earlier this week I posted two stories highlighting the positive gains made in Nashville by 104.5 The Zone, and in Houston by ESPN 97.5....

104.5 The Zone Dominates Nashville’s January Ratings

Earlier this month we released our "2015 Best In Sports Radio" series which highlighted the Top 20 in a number of different categories. If...

Creating a Great Marketing Plan Around The Army-Navy Game

If the opportunity presents itself in the future, do yourself a favor and take in the Army-Navy game. It's an experience you'll remember and...

15 Talents You May Not Know, But Should!

When you think of the biggest names in sports radio, Colin Cowherd, Dan Patrick, Mike and Mike, Jim Rome, and Mike Francesa are names that...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."