Tag: 104.5 The Zone

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

104.5 The Zone Adds ‘The Big 6’ with Jason Martin

Nashville’s top rated sports station, 104.5 The Zone/WGFX-FM is expanding its local sports coverage with a new evening show that kicks off Monday, July...

Sports Radio Winter Ratings Report

The winter book isn't always kind to the sports radio format. Although stations may remain atop the ratings ladder with Men 25-54, shares tend...

BSM’s Top 20 Mid-Market Sports Stations of 2017 Are…

Now that the Super Bowl is complete and the Philadelphia Eagles have earned their first world championship, it's time to find out who earned...

The Top 20 Mid Market Program Director’s of 2017 Are…

Much of the focus of the BSM Top 20 in sports radio revolves around the on-air talent. For good reason, they're the people who...

The Top 20 Mid-Market Afternoon Shows of 2017 Are…

The midway point of the week is where we celebrate the programs who entertain our audiences as they head home from work each afternoon....

The BSM Top 20 Mid-Market Midday Shows of 2017 Are…

It’s Day 2 of the BSM 2017 Top 20 in Sports Radio awards. Today, we highlight the best Mid Market midday programs airing across...

The Top 20 Mid-Market Morning Shows of 2017 Are…

The wait is over. It’s time to reveal the sports radio format’s Top 20 Mid Market morning shows of 2017. Before we get started,...

How Much Value Do Hosts Place on Radio Row Broadcasts?

It was one year ago when I wrote a lengthy piece on the challenges associated with broadcasting live on radio row during the week...

104.5 The Zone Expands Its Local Weekday Programming

104.5 The Zone in Nashville is expanding its local sports coverage starting Monday January 15, 2018. The announcement was made today live from Providence,...

Wycheck, Davenport Part of 104.5 The Zone Changes

As first reported by The Tennessean, changes are on the horizon for one of the sports talk radio format's most successful brands. 104.5 The...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."