Tag: 104.5 The Zone

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

The Sports Radio Spring Ratings Report

The Spring book is out which means some are cashing bonus checks, and others are adjusting their strategies to place themselves in stronger position...

104.5 The Zone Adds ‘The Big 6’ with Jason Martin

Nashville’s top rated sports station, 104.5 The Zone/WGFX-FM is expanding its local sports coverage with a new evening show that kicks off Monday, July...

Sports Radio Winter Ratings Report

The winter book isn't always kind to the sports radio format. Although stations may remain atop the ratings ladder with Men 25-54, shares tend...

BSM’s Top 20 Mid-Market Sports Stations of 2017 Are…

Now that the Super Bowl is complete and the Philadelphia Eagles have earned their first world championship, it's time to find out who earned...

The Top 20 Mid Market Program Director’s of 2017 Are…

Much of the focus of the BSM Top 20 in sports radio revolves around the on-air talent. For good reason, they're the people who...

The Top 20 Mid-Market Afternoon Shows of 2017 Are…

The midway point of the week is where we celebrate the programs who entertain our audiences as they head home from work each afternoon....

The BSM Top 20 Mid-Market Midday Shows of 2017 Are…

It’s Day 2 of the BSM 2017 Top 20 in Sports Radio awards. Today, we highlight the best Mid Market midday programs airing across...

The Top 20 Mid-Market Morning Shows of 2017 Are…

The wait is over. It’s time to reveal the sports radio format’s Top 20 Mid Market morning shows of 2017. Before we get started,...

How Much Value Do Hosts Place on Radio Row Broadcasts?

It was one year ago when I wrote a lengthy piece on the challenges associated with broadcasting live on radio row during the week...

104.5 The Zone Expands Its Local Weekday Programming

104.5 The Zone in Nashville is expanding its local sports coverage starting Monday January 15, 2018. The announcement was made today live from Providence,...

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."