Tag: 104.5 The Zone

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

104.5 The Zone Host Buck Reising Confronted by Jeffery Simmons of the Tennessee Titans While Live On Air

Radio BSM Staff BSM Staff -
As The Buck Reising Show was broadcasting from Tennessee Titans training camp, host Buck Reising was verbally confronted by Titans defensive lineman Jeffery Simmons,...

104.5 The Zone Gets Strong Quarter From 3HL, 102.5/106.3 The Game Gains Ground in Nashville Winter Ratings Book

Radio BSM Staff BSM Staff -
"Brent Dougherty, Dawn Davenport and Ron Slay have attained 23 consecutive months of finishing #1 with Men 25-54."

Buck Reising Signs Multi-Year Extension with 104.5 The Zone

Radio BSM Staff BSM Staff -
“I’m so grateful to The Zone and Cumulus for believing in and investing in Lucas, Jackson and me. We could not be happier to continue to do the show for such an incredibly supportive audience and the city that we love."

104.5 The Zone Keeps Rising Under Paul Mason as Nashville Continues to Grow

Features Peter Schwartz Peter Schwartz -
“It starts with the people that you have on your staff but it starts above that.  It’s having great people that trust you to build your vision." 

Barrett Sports Media’s Top 20 Mid Market Sports Radio Stations of 2023

2023 Jason Barrett Jason Barrett -
"A total of 64 sports radio stations were eligible for voting consideration in the Mid Market Sports Radio Stations category."

Will Boling: Frank Wycheck Was a Nashville Sports Radio Icon

Radio BSM Staff BSM Staff -
Boling said Wycheck was instrumental in building the city's fanbase both as a player and a broadcaster on 104.5 The Zone.

Former Tennessee Titans Tight End and 104.5 The Zone Host Frank Wycheck Dies

Radio BSM Staff BSM Staff -
The Tennessee Titans announced Wycheck's death Sunday. He was 52.

Ramon Foster: I’d Be Game to Take Our Show to London Every 3-4 Years

Radio BSM Staff BSM Staff -
The Tennessee Titans took on the Baltimore Ravens on Sunday at Tottenham Hotspur Stadium in London, and for 104.5 The Zone host and Titans...

Peter Burns: SEC Media Days Will be on in Prime Time Someday

Radio BSM Staff BSM Staff -
"Your best stuff is always gonna be at 7 p.m. People went to work and now they want to consume it."

Buck Reising: NBA Won’t Help Ratings With In-Season Tournament During NFL Season

Radio BSM Staff BSM Staff -
"December and January in the NFL are the most important months of the season."
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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."