Tag: 104.9 The Horn

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After 20 Years, Charli McKenzie Says Goodbye to Y100

“Make sure you get out there in the community and go meet the people. That is still the best. The hometown handshake will always overtake anything you can do on social media."

Those Relying on AI-Generated Takes Should Leave the Media Business

"Sports talk thrives on hosts that are compelling and original. Generating takes with AI is a shortcut for people that know they are incapable of meeting those standards"

How Tom Brady, Jim Gray Teamed up To Build the Hall of Excellence

"When you call up and say Tom Brady is your partner, it opens every door."

How the Hot AC Radio Format Can Be Promotionally Relevant On a Limited Budget

Being promotionally relevant doesn't always require deep pockets—just creativity, strategy, and a clear understanding of the audience.

Can Your Station Bulletproof Itself From Losing Play-By-Play Rights?

If you truly care about the product you're putting out over the air, things will probably be a-ok.

The Horn Drops 104.9 FM Signal

"Sports talk programming will remain in the Austin area on 1260 KTAE and 101.9 and still cary "The Horn" moniker."

The Horn FM Back on Air in Austin Amidst Technical Difficulties

"While we will not have local programming immediately, check our podcast page and social media channels for updates."

Trey Elling Returns To Austin Radio on 102.7 ESPN

"Listeners will hear Trey Elling at 10 pm each weeknight."

The BSM Top 20 Mid Market Sports Stations of 2018

“Radio executives voted to determine the Top 20 Mid Market Sports Radio Stations of 2018.”

The BSM Top 20 Mid Market Program Directors of 2018

"Radio executives voted to determine the Top 20 Mid Market Sports Radio Program Directors of 2018."

BSM’s Top 20 Mid-Market Sports Stations of 2017 Are…

Now that the Super Bowl is complete and the Philadelphia Eagles have earned their first world championship, it's time to find out who earned...

The Top 20 Mid-Market Morning Shows of 2017 Are…

The wait is over. It’s time to reveal the sports radio format’s Top 20 Mid Market morning shows of 2017. Before we get started,...

The Top 20 Mid-Market Program Directors of 2016 Are…

This week the on-air talent have enjoyed their fifteen minutes of fame, but now it's time to give some attention to the brand leaders...

The Top 20 Mid-Market Morning Shows of 2016 Are…

The wait is over. It’s time to reveal the sports radio format's best of 2016. Before we get started though, if you're wondering what...

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Those Relying on AI-Generated Takes Should Leave the Media Business

"Sports talk thrives on hosts that are compelling and original. Generating takes with AI is a shortcut for people that know they are incapable of meeting those standards"

How Tom Brady, Jim Gray Teamed up To Build the Hall of Excellence

"When you call up and say Tom Brady is your partner, it opens every door."

How the Hot AC Radio Format Can Be Promotionally Relevant On a Limited Budget

Being promotionally relevant doesn't always require deep pockets—just creativity, strategy, and a clear understanding of the audience.

AC Radio: Opportunities Don’t Take Summer Vacations

The Adult Contemporary brands we partner with tend to be a bit sleepy during the summer months. However, now is the time to cobble the rest of the year together.