Tag: 2024 Election
Browse our Latest articles!
Radio Could See 35% Growth in Political Ads in 2024, New Projections Show
“Too many candidates and advocacy groups forget that radio is among the best media to engage with voters for numerous reasons.”
Steve Passwaiter: U.S. Senate Races Will Drive Hundreds of Millions in Political Spending
In three states -- Ohio, Pennsylvania, and Nevada -- a group backing Democrat candidates will spend more than $140 million alone.
Cable TV Only Medium to See Drop in Political Advertising in 2024, BIA Report Shows
The medium is forecasted to see a drop of nearly $183 million in 224 compared to the last two major political cycles.
News Podcasts See Revenue Dip Despite Election Year Advertising Uptick, New Report Shows
"Brand suitability and the increased polarization of the political landscape are key factors at play here.”
Radio to See Nearly $120 Million in Congressional Campaign Spending, New Projections Show
Chicago ($7.6 million), Cleveland ($6 million), and Washington D.C. ($5.8 million) have seen the biggest spends in the political advertising sphere in recent weeks.
86% of Radio Listeners Will Closely Follow 2024 Presidential Election, Jacobs Media Survey Shows
In a survey of nearly 30,000 radio listeners, the results show that the election is near the top of mind for a vast majority of users.
72% of 2024 Political Ad Spending Will Go to TV or Radio, New Study Shows
“There really is no other medium that can move numbers with the kind of speed that you need for a political campaign.
Presidential Ad Spending Slowing Due to Uncompetitive Primary Season
“Looking ahead to future primaries, there appears to be a lull in Presidential spending.”
Political Ad Spending Sees Highest Levels in Los Angeles, New York, San Francisco
AdImpact has tracked 465 unique political ads across broadcast stations. In the 209 markets being monitored, political ads have aired a combined 87, 536 times.
Political Ad Revenue Growing on Backs of Budding Senate Campaigns
AdImpact reports $104.2 million has been spent to support Democrats in Senate races thus far, with $77.4 million being spent on Republican candidates in those battleground states.