Tag: 610 Sports

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How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

Barrett Sports Media’s Top 20 Mid Market Sports Radio Stations of 2021

"A total of 57 sports radio stations were eligible for voting consideration in the Mid Market Sports Radio Stations category."

Barrett Sports Media’s Top 20 Mid Market Afternoon Shows of 2020

As decided on by radio industry executives, BSM reveals the Top 20 Mid Market Sports Radio Afternoon Shows of 2020.

BSM’s Top 20 Mid Market Sports Radio Stations of 2019

"A look at BSM's Top 20 Mid Market Sports Stations as voted on by sports radio professionals."

BSM’s Top 20 Mid Market Program Directors of 2019

"A look at the Top 20 Mid Market sports radio programmers for 2019."

BSM’s Top 20 Mid Market Local Sports Radio Morning Shows of 2019

"BSM's Top 20 Mid-Market morning shows of 2019 as voted on by sports radio professionals."

The 2019 Winter Ratings Report For Sports Radio

"BSM highlights some of sports radio's top performers for the 2019 Winter Book."

The BSM Top 20 Mid Market Sports Stations of 2018

“Radio executives voted to determine the Top 20 Mid Market Sports Radio Stations of 2018.”

The BSM Top 20 Mid Market Morning Shows of 2018

"Radio executives voted to determine the Top 20 Mid Market Sports Radio Morning Shows of 2018."

Are We Not Selling Sports Radio Correctly?

Earlier this week, the New York Times ran an article with the headline, “To Reach Men, Advertisers Dial In To Sports Radio.” The premise...

Under The Radar – August 15, 2018

There's been a flurry of sports media activity to catch you up on. This column contains a total of 23 items, and if you'd...

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Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?

This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.