Tag: 610 Sports

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How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

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"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

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"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

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"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

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"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

ABC: Always Be ‘Crootin

Columns Dave Greene Dave Greene -
If you aren’t helping recruit and train new people, then you’re part of the problem. I just wanted to throw it out there and make...

Live Events Present Sales Options

Columns Dave Greene Dave Greene -
I love this time of year.  Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...

All Sales Are Not The Same

Columns Dave Greene Dave Greene -
Are all sales the same? I used to tell reps all the time, I don’t care why the client buys – as long as...

Nick Wright Determined To Make His Mark on FOX Sports 1

Television BSM Staff BSM Staff -
Every sports radio host has their own set of goals. For many, it’s to make a good living, hosting in the city where they...

Thank You Radio!

Columns Dave Greene Dave Greene -
I’ve written and said a lot of things about radio in my day and certainly since I started writing this column. But, I realized...

Defining Success in Sports Radio

Columns Dave Greene Dave Greene -
An old newspaper reporter and I used to have arguments about what success was defined as when it comes to radio. He believed success...

Are You Pushing or Pulling?

Columns Dave Greene Dave Greene -
A question for the managers out there - are you a pusher or a puller? You’ve most likely heard the saying, “managers push from behind,...

You Have Questions, I Have Answers

Columns Dave Greene Dave Greene -
They asked, I answered. Over the last couple of weeks, I took note of some of the questions I’ve been asked by industry friends...

You Are What Your Record Says You Are

Columns Dave Greene Dave Greene -
“Media sales – one of the hardest things in the world to hire for, one of the easiest thing in the world to fire...

BSM’s Top 20 Mid-Market Sports Stations of 2017 Are…

2017 Jason Barrett Jason Barrett -
Now that the Super Bowl is complete and the Philadelphia Eagles have earned their first world championship, it's time to find out who earned...
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Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

Features 0
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

20 Brands in 20 Days 0
"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

Columns 0
"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?

Columns 0
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.