Tag: 610 Sports

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How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

The Top 20 Mid Market Program Director’s of 2017 Are…

Much of the focus of the BSM Top 20 in sports radio revolves around the on-air talent. For good reason, they're the people who...

The Top 20 Mid-Market Morning Shows of 2017 Are…

The wait is over. It’s time to reveal the sports radio format’s Top 20 Mid Market morning shows of 2017. Before we get started,...

Radio Works

You did all the work. You saw the billboard on the highway and emailed yourself to call the prospect. You found a way through...

Welcome To Your First Day in Radio

Do you remember your first day in radio? I remember mine like it was yesterday. It was the summer between my freshman and sophomore year...

Make More Presentations

"There isn't a sales problem in the world that can't be cured by more presentations! More presentations equals more sales! Period. Ask and I...

Q & A with Matt Hochman of WEEI

When you look for a sports media seller to profile, you might as well start with one of the most experienced. Matt Hochman started...

Great Content Attracts Advertisers

I assume a lot of us in sports media sales start our day’s the same way - by perusing industry news. I get daily...

Help Wanted

A few years ago, I added the words “always hiring great sales talent” to my LinkedIn profile. Since that time, I have had exactly...

The Playbook

The playbook. In football, it tells the story and all of the secrets are stored in it. In sports media sales there are no secrets, but...

Winning and Losing

Do you love to win or do you hate to lose? I remember being asked this question in an interview once when I was younger....

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Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?

This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.