Tag: 610 Sports

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How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

What Do You Do?

What do you do? Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...

BSM Podcast – Season 2 – Episode 8 – Chris Carlin – Sports Radio 94WIP

Episode 8 of Season 2 includes a 55 minute discussion with Sports Radio WIP afternoon host Chris Carlin. "Continent" as he's affectionately known in...

Creating Ideas That Sell

Let’s talk about ideas. Ideas sell. The only thing better than a good idea is a great idea. And the best thing about a...

Sales and Programming: One Side, One Team

Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...

Selling Passion in Sports Radio

I am one of the lucky ones. At a young age, I would take my Fisher-Price recorder and tape St. Louis Cardinals baseball games,...

BSM Podcast – Season 2 – Episode 3 – Bob Fescoe – 610 Sports

On the third episode of Season 2, Jason starts with The 5 in 5. This week's topics include Jim Rome's Smackoff, Jay Bilas' issue with...

The Voices of Major League Baseball – Part 2

This is the second installment of our three part series highlighting the radio voices of Major League Baseball. 30 media members from across the...

BSM Podcast Episode 4: Damon Amendolara, CBS Sports Radio

Barrett Sports Media President Jason Barrett weighs in on the news of ESPN being tasked with eliminating on-air jobs as the network continues to...

When Teams Gain Influence Over Content

One word that few people respond favorably to is censorship. By definition, the word implies a practice in limiting or removing key information and...

Brad Fanning Named Afternoon Co-Host at 610 Sports

After losing Danny Parkins to Chicago's 670 The Score in January, program director John Hanson was determined to find the right fit for 610...

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Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?

This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.